About 24/SALES

About 24/SALES

24/SALES designs, builds and operates commercial infrastructure as one integrated Go To Market system for predictable and scalable B2B growth.

24/SALES designs, builds and operates commercial infrastructure as one integrated Go To Market system for predictable and scalable B2B growth.

Example of a dashboard
Example of a dashboard

Mission

We design, build, and run predictable systems

Our mission is to help B2B SaaS and tech companies with product-market fit grow into predictable, scalable revenue, by connecting strategy, people, data, and automation into one integrated commercial engine.

Principles

How we build

The five truths that guide every engagement

Core Pillars of 24/SALES

Diagnosis comes before design

You cannot build what you do not understand

Systems compound over time

Sustainable revenue requires structure

Ownership lives with your team

We build it. You run it.

Measurement drives iteration

Governance keeps the system honest

Tools serve the system, not vice versa

Your stack should steer behavior

Why we built 24/SALES

Most B2B teams have the tools but not the system. Marketing and Sales run separate plays. The CRM holds data, not decisions. Revenue stays unpredictable. We built 24/SALES to fix that, to engineer the mechanics of GTM so your system actually steers behavior.

Example of a dashboard

The team behind 24/SALES

The people behind the GTM system

Andre Hageraats

Founder & Growth Architect

Portrait of the Engineering & Infrastructure employee

Jurjen Koning

Head of GTM

Portrait of the Design & Experience employee

Laurence Witte

Office & Event Management

Portrait of the Partnerships & Operations employee

Charlie

Chief Happiness Officer

Mission

We design, build, and run predictable systems

Our mission is to help B2B SaaS and tech companies with product-market fit grow into predictable, scalable revenue, by connecting strategy, people, data, and automation into one integrated commercial engine.

Principles

How we build

The five truths that guide every engagement

Core Pillars of 24/SALES

Diagnosis comes before design

You cannot build what you do not understand

Systems compound over time

Sustainable revenue requires structure

Ownership lives with your team

We build it. You run it.

Measurement drives iteration

Governance keeps the system honest

Tools serve the system, not vice versa

Your stack should steer behavior

Why we built 24/SALES

Most B2B teams have the tools but not the system. Marketing and Sales run separate plays. The CRM holds data, not decisions. Revenue stays unpredictable. We built 24/SALES to fix that, to engineer the mechanics of GTM so your system actually steers behavior.

Example of a dashboard

The team behind 24/SALES

The people behind the GTM system

Andre Hageraats

Founder & Growth Architect

Portrait of the Engineering & Infrastructure employee

Jurjen Koning

Head of GTM

Portrait of the Design & Experience employee

Laurence Witte

Office & Event Management

Portrait of the Partnerships & Operations employee

Charlie

Chief Happiness Officer

Got any questions?

Everything you need to know about 24/SALES before you even start building your GTM.

Do we always need to start with GTM Diagnosis?

What determines the investment for GTM Engineering?

Why does GTM Operations not have a fixed price?

Are tools and software included?

How long do we work together?

Got any questions?

Everything you need to know about 24/SALES before you even start building your GTM.

Do we always need to start with GTM Diagnosis?

What determines the investment for GTM Engineering?

Why does GTM Operations not have a fixed price?

Are tools and software included?

How long do we work together?

Make AI part of a Go-to-Market that works

Discover where AI can genuinely strengthen your commercial team and how it can fit into your existing Go-to-Market.

dashboard

Make AI part of a Go-to-Market that works

Discover where AI can genuinely strengthen your commercial team and how it can fit into your existing Go-to-Market.

dashboard