Marloes
Klaver
Marketing Manager, Yenlo
We went from founder-led selling to a structured outbound approach with clear ICP and account prioritization. The team now has a repeatable way to build pipeline.
3×
GTM Foundation gaps solved
100%
Founder dependency removed
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Marloes
's
Story
Servaas
Reijnen
Director Van Mossel
A custom scoring model + ICP account list replaced low-quality outsourced leads with a repeatable, high-fit targeting engine
29%
Increase in booked meetings
First
signal-based scoring model implemented to qualify and prioritize target accounts
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Servaas
's
Story