We went from founder-led selling to a structured outbound approach with clear ICP and account prioritization. The team now has a repeatable way to build pipeline.
4×
fundamental GTM bottlenecks addressed
100%
dependency on founder-led sales removed
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's
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Servaas
Reijnen
Director Van Mossel
A custom scoring model + ICP account list replaced low-quality outsourced leads with a repeatable, high-fit targeting engine
29%
More booked meetings
First
Signal-based scoring model for account prioritization
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Servaas
's
Story